Want to increase your brand reach? Twitter has become a major player in the marketing world, and everyone wants to be part of its extensive reach. However, even with the massive amount of networking opportunities that Twitter provides, marketers have a tricky time growing their list of followers.
Many businesses ‘shop’ for followers however, bought followers are unlikely to give you leads and conversions. The followers you will find yourself buying will probably simply be spammy or inactive accounts. The best way to increase the number of real followers on Twitter and get them to connect with you is to do it organically.
Get in the habit of reciprocating. If you get a notification that someone is following you, check out their Twitter profile and follow them too. Twitter recommends these users based on your areas of interest and the activities you perform in your account. If you get a new follower through this process, feel free to DM let them know that you are paying attention to their opinion and care about their opinion.
Join popular and trending conversations and discussions that will help you expand your network and connect with more people who have the same interests and are happy to discuss topics similar to yours. Engage your audience in an enjoyable conversation, ask questions and opinions, take surveys, or start contests that will get your followers interested.
Conventionally using hashtags can help increase your Twitter followers. Since you only use 140 characters, please use hashtags carefully. Use only 2-3 hashtags in your posts, otherwise, your posts may look garbage. Pay attention to hashtag trends and use hashtags to tweet when you find trends related to your business/brand. To attract attention to your post, you can repost other users who may use the same hashtag.
Let clients/customers know about your Twitter page. The best way is to post a link to your Twitter page on your Facebook account, your company’s Facebook page, and your LinkedIn profile. Create an interesting profile that people want to read. Most Twitter users scroll through their profiles before clicking the follow button. Therefore, please ensure that your profile is complete and contains information about you and your brand. When you write a blog, please post your post on Twitter. You can even post summaries of upcoming blog posts to keep people curious. Subscribing to Twitter directories will also help increase your attention, as these directories are often visited by those who are looking for interesting people in their field.
Overall, Twitter is an easy-to-use platform that allows you to share digestible content with specific audiences. If you have the right elements, you have a much better chance of growing your following.
Don’t just stop after knowing how to increase Twitter followers. If you’re looking for an empathetic digital marketing partner to help you get organic Twitter followers and clients, shoot us an email, and let’s talk all things digital!