The pandemic has had a dire impact on the education system all over the world. Enrollments are at an all time low and virtual platforms are having a tough time reaching their audience. We understand that. The insights from Education at a Glance show that the pandemic is affecting public funding for education as more resources are being directed towards the healthcare and economic sectors.
Because of this an increasing number of schools are converting to virtual learning platforms to bridge the gap between learners and educators. Did you know that 90% of educational organizations are using e-learning tools to train, test, and track now? According to a survey 72% of organizations believe that eLearning puts them at a competitive advantage.
While e-learning can save costs in terms of logistics and inventory, it has other challenges like physical barrier, lack of reach to target audience, and reduced sales. A digital learning platform requires a digital marketing strategy guarantees results. The platform needs to increase its visibility online before anything else.
No matter how interactive your e-learning platform is, if it doesn’t reach your relevant customers, it becomes useless. Here is a checklist of things your platform needs to grow:
Having clear and realistic goals helps achieve milestones and track progress.
Knowing exactly who your customer is allows you to channel your resources to the right place and get the results you want.
Your brand voice is important and it plays an important role in planning a digital campaign for your audience. Your customers should be able to relate to your campaign message.
Budget planning is extremely important. Allocating a certain amount towards marketing is essential to drive leads and sales. In this case, get more students to enroll.
Each social media platform has its advantages and limitations. Some are better than others for certain businesses. Talk to an expert like a social media strategist or digital marketing specialist for a better understanding.
Being like everyone else out there will most likely drown you. Add your own twist to brand design to cut through the clutter.
And finally, launch your campaign and measure your success!
If you’re looking for an empathetic digital marketing partner to help you reach more students, shoot us an email and let’s talk all things digital!