Make branchless banking understandable from the first encounter.
A new wallet needed to establish familiarity and trust with people still learning the category.
Introduce digital wallet banking to audiences unfamiliar with the product.
A new wallet needed to establish familiarity and trust with people still learning the category.
Make branchless banking understandable.
The launch message aimed to make SimSim feel accessible and useful in ordinary life, with simple, clear communication.
FINCA SimSim: what Checkmate delivered.
Launch communications and accessibility-focused digital wallet messaging.
Built for the channel. Shaped for the audience.
The launch message aimed to make SimSim feel accessible and useful in ordinary life, with simple, clear communication.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
Fintech
Market
Pakistan
Workstream
Digital Wallet Launch
Take the campaign to the community.
Reach blue-collar remitters where mainstream media had limited reach.
One launch. Two audiences.
Build recognition for a payment network entering the UAE market.
The next customer is beyond the metro.
Drive app downloads and wallet adoption among small-business owners outside major cities.