CHECKMATE / CREATIVE & MARKETING WORK / Technology Brands / UAE
A device launch needs more than specs.
Introduce a new device through a full campaign. The product needed a reason to matter beyond the specifications.
Technology BrandsInfluencer LaunchUAE

Huawei MobilesCampaign concept visual
The challenge
Introduce a new device through a full campaign.
Introduce a new device through a full campaign. The product needed a reason to matter beyond the specifications.
The creative response
A device launch needs more than specs.
Use influencer-led creative featuring musician Zoe Viccaji. The described delivery included campaign design and influencer marketing.
PROJECT EXECUTION
Huawei Mobiles: what Checkmate delivered.
Campaign design and influencer marketing.
Campaign design and influencer marketing

Creative executionTechnology Brands
THE CAMPAIGN IN CONTEXT
Built for the channel. Shaped for the audience.
Use influencer-led creative featuring musician Zoe Viccaji. The described delivery included campaign design and influencer marketing.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
Technology Brands
Market
UAE
Workstream
Influencer Launch
MORE WORK IN MOTION



