Make the product part of the moment.
A familiar brand wanted stronger purchase frequency and category engagement. The brand needed to make itself relevant in moments where shoppers make everyday choices.
A familiar brand wanted stronger purchase frequency and category engagement.
A familiar brand wanted stronger purchase frequency and category engagement. The brand needed to make itself relevant in moments where shoppers make everyday choices.
Make the product part of the moment.
Show the product in authentic cooking, dining and family occasions. The described delivery included sampling, influencer campaigns, social content, market-specific communications.
Heinz: what Checkmate delivered.
Sampling, influencer campaigns, social content, market-specific communications.
Built for the channel. Shaped for the audience.
Show the product in authentic cooking, dining and family occasions. The described delivery included sampling, influencer campaigns, social content, market-specific communications.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
FMCG
Market
UAE
Workstream
Influencer + Activation
A wish can move a brand.
Brand-love index among Asian consumers in the UAE trailed a competitor.
Let them experience the difference.
Alkaline water was unfamiliar in an already crowded UAE bottled-water market.
A lot of products. One unmistakable brand.
Multiple product lines, seasons and pack formats needed a coherent brand presence.
Images on this case-study page are AI-created campaign visualisations based on the portfolio brief, not documentary photographs or approved packaging artwork.