Make an unfamiliar water category something people can experience.
Consumers in a busy water market needed a reason to understand alkaline water. The team used focus groups to shape the proposition before taking the launch into public settings.
Alkaline water was unfamiliar in an already crowded UAE bottled-water market.
Consumers in a busy water market needed a reason to understand alkaline water. The team used focus groups to shape the proposition before taking the launch into public settings.
Let them experience the difference.
Mall sampling, a Dubai Marathon presence and participation at Gulfood made trial central to the campaign.
Mai Dubai – Alkaline Water: what Checkmate delivered.
Focus groups, mall sampling, Dubai Marathon stand, Gulfood exhibition, launch communications.
Built for the channel. Shaped for the audience.
Mall sampling, a Dubai Marathon presence and participation at Gulfood made trial central to the campaign.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
FMCG
Market
UAE
Workstream
Market Entry
A wish can move a brand.
Brand-love index among Asian consumers in the UAE trailed a competitor.
A lot of products. One unmistakable brand.
Multiple product lines, seasons and pack formats needed a coherent brand presence.
Show up where thirst happens.
A sports hydration product needed attention amid competing brands.
Images on this case-study page are AI-created campaign visualisations based on the portfolio brief, not documentary photographs or approved packaging artwork.