Show up where thirst happens.
A sports hydration product needed attention amid competing brands. The brand needed to make itself relevant in moments where shoppers make everyday choices.
A sports hydration product needed attention amid competing brands.
A sports hydration product needed attention amid competing brands. The brand needed to make itself relevant in moments where shoppers make everyday choices.
Show up where thirst happens.
Bring the brand into athletic and outdoor experiences. The described delivery included dubai marathon activation, beach and outdoor events, product sampling and launch communications.
Pocari Sweat: what Checkmate delivered.
Dubai Marathon activation, beach and outdoor events, product sampling and launch communications.
Built for the channel. Shaped for the audience.
Bring the brand into athletic and outdoor experiences. The described delivery included dubai marathon activation, beach and outdoor events, product sampling and launch communications.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
FMCG
Market
UAE
Workstream
Experiential
A wish can move a brand.
Brand-love index among Asian consumers in the UAE trailed a competitor.
Let them experience the difference.
Alkaline water was unfamiliar in an already crowded UAE bottled-water market.
A lot of products. One unmistakable brand.
Multiple product lines, seasons and pack formats needed a coherent brand presence.
Images on this case-study page are AI-created campaign visualisations based on the portfolio brief, not documentary photographs or approved packaging artwork.