Give fresh produce a reason to be remembered.
Imported fruit often gets chosen by habit rather than by brand. The brand needed to make itself relevant in moments where shoppers make everyday choices.
Imported fruit often gets chosen by habit rather than by brand.
Imported fruit often gets chosen by habit rather than by brand. The brand needed to make itself relevant in moments where shoppers make everyday choices.
Give fresh produce a reason to be remembered.
Use seasonality, recipes and family occasions to build relevance. The described delivery included social media management, content production, campaign creative and execution.
USA Pears: what Checkmate delivered.
Social media management, content production, campaign creative and execution.
Built for the channel. Shaped for the audience.
Use seasonality, recipes and family occasions to build relevance. The described delivery included social media management, content production, campaign creative and execution.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
FMCG
Market
UAE
Workstream
Social Content
A wish can move a brand.
Brand-love index among Asian consumers in the UAE trailed a competitor.
Let them experience the difference.
Alkaline water was unfamiliar in an already crowded UAE bottled-water market.
A lot of products. One unmistakable brand.
Multiple product lines, seasons and pack formats needed a coherent brand presence.
Images on this case-study page are AI-created campaign visualisations based on the portfolio brief, not documentary photographs or approved packaging artwork.